Apple Stock (AAPL) has long been a favorite among investors, but with shifting market conditions, many are wondering: Should you buy, hold, or sell Apple stock right now? This guide breaks down the key factors influencing Apple’s share price, its growth potential, risks, and expert insights to help you make an informed decision.
A sharp downturn swept through global markets as President Donald Trump’s aggressive new tariff policies sparked concerns about rising costs across multiple industries. Mega cap U.S. tech stocks and major retail players were among the hardest hit, with steep declines rattling investors.

Global Market Selloff Hits Tech and Retail Giants Amid Tariff Fears
Apple Inc. plunged 9.33%, dropping 20.88 points to 203.01∗∗—oneofitssteepestsingle−daylossesinrecentyears.Theselloffextendedacrossthetechsector,with∗∗NVIDIACorpfalling5.46203.01∗∗ oneofitssteepestsingle−daylossesinrecentyears.Theselloffextendedacrossthetechsector,with∗∗NVIDIACorpfalling5.46104.39. Social media giant Meta Platforms Inc. tumbled 7.45%, shedding 43.53 points to 540.40∗∗,while−commerce leader∗∗Amazon.comInc.slid7.03540.40∗∗,while−commerce leader∗∗Amazon.comInc.slid7.03182.23.
Understanding Apple’s Current Stock Performance–
Apple’s stock price has seen significant fluctuations over the years, driven by product launches, earnings reports, and macroeconomic trends. As of 2024, AAPL remains one of the most valuable companies globally, but is it still a good investment?
Key Factors Influencing Apple’s Stock Price
- Product Innovation – New iPhones, MacBooks, and wearables impact Apple’s revenue and investor confidence.
- Services Growth – Apple Music, iCloud, and Apple TV+ contribute to recurring income.
- Stock Buybacks & Dividends – Apple’s share repurchases boost earnings per share (EPS).
- Global Economic Conditions – Inflation, interest rates, and consumer spending affect AAPL stock.
- Competition – Rivals like Samsung and Google challenge Apple’s market dominance.
Should You Buy Apple Stock Now?
Reasons to Buy AAPL in 2024–
- Strong Financials: Apple’s cash reserves and profitability make it a safe long-term bet.

- Loyal Customer Base: Millions of users upgrade devices regularly, ensuring steady sales.
- Expanding Services: Higher-margin services reduce reliance on hardware sales.
- AI & AR Developments: Investments in AI (like Apple Intelligence) and augmented reality could drive future growth.
Risks of Buying Apple Stock–
- Valuation Concerns: Some analysts believe AAPL is overvalued after years of growth.
- Supply Chain Issues: Geopolitical tensions and manufacturing delays could hurt production.
- Regulatory Threats: Antitrust lawsuits and app store regulations pose risks.
Should You Hold Apple Stock?
If you already own AAPL shares, holding might be wise if:
✔ You believe in Apple’s long-term innovation.
✔ You’re earning steady dividends (Apple has raised them for over a decade).
✔ You expect stock buybacks to increase share value.
However, consider selling if:
✖ You need short-term liquidity.
✖ You think Apple’s growth is slowing.
✖ A market downturn makes you seek safer assets.
Should You Sell Apple Stock Now?
When Selling AAPL Makes Sense–
- Profit-Taking: If you’ve held Apple stock for years, locking in gains may be smart.
- Better Opportunities: If other stocks (like AI or semiconductor companies) offer higher returns.
- Bearish Market Outlook: If you expect a recession or tech sector decline.
Why Holding Could Be Better–
- Apple’s brand strength makes it resilient in downturns.
- Dividend growth provides passive income.
- Future product launches (like Apple Car or AR glasses) could spike the stock.
Expert Predictions for Apple Stock in 2024-2025:
Analysts are divided on AAPL’s future:-
- Bullish View: Predictions of $200+ per share due to AI and services expansion.
- Bearish View: Concerns over slowing iPhone sales and high P/E ratios.
FAQs: About Apple Stock (AAPL)
1. Is Apple a good stock to buy in 2024?
-Yes, for long-term investors, but short-term volatility is possible.
2. Will Apple stock go up in 2024?
-If product demand and services grow, AAPL could rise.
3. What is Apple’s 5-year stock forecast?
-Most analysts expect steady growth, but no guarantees.
4. Does Apple pay dividends?
-Yes, and it has increased them for over 10 years.
5. How often does Apple split its stock?
-Historically every few years (last split was 2020).
6. Should I invest in Apple or Microsoft?
-Both are strong, but Apple is more consumer-focused, while Microsoft leads in cloud/AI.
7. How does Apple’s buyback program affect the stock?
-It reduces shares outstanding, boosting earnings per share (EPS).
8. What is Apple’s biggest risk in 2024?
-Regulatory crackdowns and supply chain disruptions.
9. Does Warren Buffett still own Apple stock?
-Yes, Berkshire Hathaway holds a massive AAPL stake.
10. Should I buy Apple stock before or after earnings?
-Post-earnings dips can offer better entry points.
Conclusions:
Buy if you believe in Apple’s innovation, strong balance sheet, and long-term growth. Hold if you’re already invested and want to benefit from dividends and buybacks. Sell if you need cash, see better opportunities, or fear a market downturn.
Apple stock (AAPL) remains a solid investment, but always assess your financial goals before deciding.